Paul LatimerQuantitative or Qualitative research: Which should you choose?Market research generally falls into two main types: Quantitative and Qualitative. Each approach is complementary; however they do have…Jun 20, 2021Jun 20, 2021
Paul LatimerData to knowledge to understanding“We talk a lot about market research and also the need for delivering real insights from primary research studies. This article is intended…Jun 20, 20211Jun 20, 20211
Paul LatimerMarket Research — What is it exactly?First off, let’s start with some definitions.Jun 20, 2021Jun 20, 2021
