Market Research — What is it exactly?

  • Buying something new e.g. a product, service or brand
  • Buying more of something e.g. low calorie or low carb foods
  • Buying less of something e.g. leaded petrol
  • Starting to do something e.g. exercising
  • Stopping doing something e.g. smoking
  • Doing more of the same, or maintaining the status quo e.g. a healthy lifestyle
  1. Market as well as suggesting agricultural goods, might also suggest those things you find in the middle of small towns on Thursdays, you know, the rows of stalls selling fruit, flowers and cheap fleeces. Or perhaps a farmers’ market on a Saturday morning, selling posher fruit, chutneys and perhaps branded leisure apparel. Nice, but not very hi tech. Of course as marketers, when we talk of markets we usually mean the people in the market not the market itself. Much of what we do is actually to understand or explain human behaviour. So, it’s all about people, rather than the market itself — those people being termed consumers, customers, users, prospects, employees or other such descriptor.
  2. Research. Then of course we have that word research. Paired with other words like financial, medical, or even political, research can sound quite good, cutting edge even sexy (no, not sexy). But paired with market it sounds just, a little dull.
  • Business Intelligence
  • Customer Insights
  • Marketing Information

--

--

--

At Latimer Appleby we offer market research expertise hardened in the business world.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Incredible Content Marketing Examples Used By Nonprofits

Screen Shot 2017 01 26 at 12.43.01 PM

Pepsi goes to Hollywood — Accenture steps on agency toes — GDPR and content creators

How To Attract Local Shoppers — 4 Fast Tips To Help You Bring In The Local Customers

Making the Most of Back-to-School With Your SMS Gateway

Marketing Communications In The Time Of Corona

How To Talk to Voice Search in Your Content

Leveraging The Customer Journey to Create Better Facebook Ads

How to overcome omnichannel marketing roadblocks?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Paul Latimer

Paul Latimer

At Latimer Appleby we offer market research expertise hardened in the business world.

More from Medium

Why customers are a lot right now, and how customer service professionals can rise to the challenge…

Frustrated blonde woman in a grey suit jacket yelling at her cell phone.

A Future of Our Making: Biodesign for Humanity’s Most Precious Resource

Beyond The ESG Trend

The Myth of Equal Stakes in Clinical Research